Direct mail triggered by real-world buying signals.
TriggerPost helps local service businesses reach homeowners at the moment they're most likely to need you — from Sold STC and Under Offer properties to recently sold homes and withdrawn listings.
Built first for UK removals, storage and home-service companies.
Active campaign
Surrey removals — Q2
The problem
Most local businesses reach homeowners too late.
By the time someone searches Google or fills in a comparison form, several competitors are already fighting for the same lead. TriggerPost helps you reach them earlier with targeted postal campaigns based on property-market signals.
Shared leads are expensive
Comparison sites and lead generators sell the same enquiry to multiple businesses. You pay premium rates to compete on someone else's timeline.
Online ads are crowded
Paid search and social campaigns in local markets are saturated. Costs rise while conversion rates fall, and you're always bidding against rivals.
Timing matters
A homeowner deciding to move, sell or renovate is a narrow window. Reach them when the signal is fresh — not weeks later when they've already chosen a provider.
How it works
From property signal to letter in the post.
Choose your territory
Select postcodes, towns or service areas.
Select property triggers
Sold STC, Under Offer, Newly Listed, Recently Sold and more.
Approve your letters
Send to The Homeowner with your offer, QR code and tracking link.
Track enquiries and bookings
See scans, calls, quote requests and campaign performance.
Triggers
Reach homeowners when the signal is fresh.
Choose from property-market events that match your service and timing. Each trigger targets homeowners at a different stage of the moving journey.
Sold STC
Best for removals, storage, solicitors and mortgage brokers.
Under Offer
Best for early-stage moving services.
Newly Listed
Best for removals, estate agents, decluttering and storage.
Price Reduced
Best for motivated sellers and support services.
Recently Sold
Best for cleaners, locksmiths, security, gardeners and home improvement.
Withdrawn Listing
Best for estate agents, photographers, staging and property services.
Industries
Built for local home-service businesses.
TriggerPost works across sectors where timing and territory matter. Start with removals, then expand to the services homeowners need at every stage.
Removals
Reach sellers before they book their moving company.
Storage
Target movers who may need short-term storage before or after completion.
Cleaning
Reach people preparing to move or settle into a new home.
Locksmiths
Target new homeowners after completion.
Estate agents
Contact withdrawn listings with a relaunch offer.
Home security
Reach recent buyers and high-value homes.
Removals
Built first for removals companies.
TriggerPost can target homes marked Sold STC or Under Offer in your chosen postcodes, then send a professional letter to The Homeowner promoting your removals quote, video survey or booking page.
- Sold STC and Under Offer targeting
- Postcode territory control
- Letters addressed to The Homeowner
- QR tracking links
- Print and postage workflow
- Suppression and opt-out handling
Sample letter
The Homeowner
12 Oak Lane, Guildford, GU1 2AB
Planning your move?
Book a free video survey and receive a fixed removals quote.
Scan for quote
yourcompany.co.uk/quote
Pricing
Start with a measured pilot.
Test one territory, measure response, then scale with confidence. No long contracts during early access.
Growth
1,000 targeted letters
Best for ongoing local campaigns
Request early accessPricing is illustrative for early access and may vary by campaign volume, print format and data availability. Campaign performance is not guaranteed.
Compliance
Built with postal marketing controls from day one.
TriggerPost is designed for responsible postal campaigns. It does not send email, SMS or cold calls from property data.
Licensed data sources only
Property data sourced through compliant UK providers.
No property portal scraping
We do not scrape Rightmove, Zoopla or other portals.
Suppression lists
Exclude addresses that should not receive marketing.
Opt-out handling
Honour unsubscribe requests across future campaigns.
Campaign audit trail
Full record of what was sent, when and to whom.
Postal-only outreach
No email, SMS or cold calls from property data.
Early access
Request early access.
Tell us about your business and target areas. We'll be in touch to discuss a pilot campaign.